This is not just a very effective way to communicate with your recipients of your postcard mailing second time, but also to distribute more of your marketing material to them.
Make a free offer. You can consider offering items that will help him reduce his uncertainty and worry about selling his home.
For example, you may want to offer them a free report entitled, “7 Reasons why selling your home now is a smart move,” or “15 Ways to Avoid Foreclosure.” This report can be nothing more than reasons you’ve already mentioned in your postcard mailing. But in the report you get the chance to dig deeper into these reasons, to explain further and more fully how profitable it can be for them.
And in your second real estate postcard marketing roll-out, include the phone number or website address where your prospects can access the free whitepaper after registering their contact information. After a few days, send a follow-up postcard to the people who availed of your free offer.
This follow-up real estate postcard marketing mail should highlight a couple of key solutions discussed in your free white paper.
So there is no reason why your real estate investing firm, can’t be benefitted by this, in acquiring more clients. Not sure if you possess the correct writing skills? Hire a professional copy writer to compose it for you. I can understand you don’t want to spend money on something you are giving away free. But this report can be easily named as “income-generating” marketing tool. It will surely give you your money’s worth.
Yes, I know you’re giving it away for free. And it seems a little “spendthrift-ish” to spend money on something you distribute for free. But this report is nothing less than a powerful “income-generating” marketing tool. Trust me on this one. It is well worth the money you invest in it.
But why should you invest too much money in your free offer? Because it delivers quality sales leads!
In fact, you may want to use a technique that has become a standard practice among direct marketers lately. And that’s to include you name, phone number and web site address on every page. You can easily do this by using the “header” and “footer” tools on your word processing program on your computer.
Also adopt the latest trend in real estate direct marketing which is to have your contact information printed on each page of your free report. This will help you and your company to become first in your prospect’s mind for your services. So why not start developing that free whitepaper right now?