If you want to be competitive in the online realty market, you have to know a little about seo for realty. While you may have been able to get away with it several year ago, you dont have a chance of becoming visible over the long time competitors without have a little bit of an edge. So why have you not begun to profit from the online market place? Your not optimizing your realty site to be found. Here are some tips to remedy that issue.
To start, you have to begin your quest for an optimized site with keyword research. You have to know people are searching for before you can attempt to target them. Often times it is not as obvious as you would think. You want to do this before and not after you build you site. Even if you have it isnt to late. Correct the major SEO boo boo’s like have a title tag that says homepage. Make it target a keyword on your list.
Do not try to rank for Florida realty! Or for New York City Realty. You won’t even come close. At least not at first. highly competitive keywords take time for anyone to get. Especially someone who is not a specialist. Many Real estate companies spend hundreds of thousands of dollars to keep they rankings of those spots. Not alway but often.
Instead try to focus your realty SEO efforts on what the industry calls long tail keywords. The research that you did earlier will help you with this step. A long tail keyword is at least 3 words long with low levels of competition. These are keywords that you CAN compete for and be seen, but still have some traffic.
A good way to come up with keywords for you to focus on are use a location, and a feature. Something like Las vegas 2 bedroom, or vegas downtown loft are perfect. You get the benefit of a searcher who is highly targeted. Here are a few ideas
1. zipcodes, cities, and counties
2. great schools, retirement community, downtown
3.4bd, 3 bedroom
4. county, city, zipcode
5.marle counters, wood floors, fireplace.
Be creative and do your research to find out more about how you can get the benefits of realty seo.