Its all around you ” social media mania. Kids have been using it for years. But guess what? Social Media: its not just for kids anymore. In fact, its a very serious marketing tool. The adults are catching on: Social Media Marketing is the fastest way for you to generate leads and increase your bottom line profits! For FREE!
There is a little known secret that you MUST know if you want to use social media most effectively – and it has absolutely nothing to do with technology! The secret? A compelling Unique Selling Proposition [USP]. So, before you get all teched up on Facebook, Twitter, My Space, etc., take a few moments and apply the very first fundamental to attracting clients to you ” a great USP.
1)A Great USP Attracts Your Ideal Prospect To You:
In a down market with only a few prospects, you need every trick in the book to grab the ones that are out there. By speaking directly to your ideal prospect in their language, they will be drawn to your selling proposition. Its like magic!
2) A great USP enters the conversation that your prospect is already having:
A great USP talks to your customer or client in THEIR language about THEIR concerns. Answer their question Whats In It For ME simply and directly and youve got their attention. When you use THEIR language, they will feel that you truly understand and that they can trust you.
3) A Great USP Solves A Problem They May Not Even Know They Have:
Many times, when a new technology or cutting edge product or service is introduced to the marketplace, it solves a problem the client didnt even know they had! Just imagine when the telephone was introduced. Be innovative and solve a problem. And then give an ironclad guarantee letting them know you are willing to accept the risk. This builds trust while providing certainty.
When It Absolutely, Positively Has To Be There Overnight is FedExs business winning USP. It allowed them to dominate their market even though they charged way more than their main competitor ” The United States Postal Service.
WIIFM
FedEx lets their customer know whats in it for them by answering their question How do I get this package where it needs to be ” tomorrow?
Healing their customers wound:
FedExs customer is afraid of losing a client, a transaction or a business deal if the commitment the client made is not kept. FedExs USP addresses the problem of meeting a critical deadline head on.
What the customer wants:
You know youve hit a home run when you not only solve the customers problem but you make them look good in the process. By meeting the customers critical deadline, FedEx makes their customer stand out as someone that is reliable and trustworthy.
Draw Clients To You By Offering A Guarantee:
Hammering home their guarantee right in their USP, when it absolutely, positively HAS to be there, FedEx has built a strong reputation and continues to attract clients.
When it comes to overnight delivery, FedEx is hardly the only service provider, but they most certainly dominate that position in the prospects mind. They have so successfully linked their service solution to their company name that FedEx equals overnight delivery. When you use an overnight service, you FedEx it – even if you use a different service provider! FedEx has successfully become a verb.
Create a compelling USP that talks directly to your ideal prospect and, like FedEx, you will find clients drawn to you like magic!