Perhaps it’s no coincidence that many individuals with Attention Deficit Disorder end up as entrepreneurs. That’s what many studies tell us these days at least. That’s because these individuals can have their hands in as many projects as they like to keep themselves busy.
And they can focus as long as they need to make them successful. But, when it comes to your copywriting, you don’t want it your mailing’s effort to be scattered on too many ideas.
Effective real estate direct mails zoom in just one or at most two ideas. The benefits of this idea(s) are convincingly discussed in the copy.
And your postcard mailing for your real estate investment firm is no different. Sure, you may have drawn up a list of 10 or even more reasons why your customer may want to use your services. But don’t use every one of these in your mailing. Save them for a White Paper report or a free marketing update.
Right now, with your next post card mailing you need to focus your writing on one aspect of your service that sets you far above and beyond the rest of your competition. Many marketers call this your “unique selling point.” It really matters little what you call it. Just be sure that you use just this and don’t clutter your reader’s minds with other possible benefits.
Your real estate direct mail should lead your prospects to understand that your benefit can bring about their happiness or freedom from their biggest problem.
You are not expected to come up with this kind of copy right away. The first few versions of your real estate direct mail will usually require several rewrites.
You can’t be too quick to approve your copy either. You need to put it away for several hours or even a complete day before you can check it again and see it as powerfully persuasive as your thought it was.
You can approach copywriting for real estate postcard marketing as high-resolution writing. Your short copy should be able to give your prospect an amazingly clear understanding and tantalizing view of your offer.
So if you want your real estate direct marketing copy to be an effective tool, make sure to include only one or two benefits. This way, your prospects will be able to focus more on the single benefits of your offer.