Once you become seriously engaged in real estate direct marketing, you will discover the need to know well your customer. There are a multitude of lists out there to choose from, and it’s difficult to identify which mailing lists your prospects are included. There may even be several lists which you have not associated with your target customer, but have been found to be effective lists for real estate direct marketing.
So as you struggle with trying to decide exactly who you’ll target with your next postcard mailing searching for good homes in which to invest, why not turn to a direct mail broker? He can provide you with a list of “seriously motivated sellers.” Now doesn’t that sound like a list you want to use?
Mailing list brokers make their living “renting” direct-marketers just like you names and addresses of people who are in certain demographic segments of society. If you were a nutritional health company, you may be searching for those individuals who are known to have bought dietary supplements in the past.
These mailing list providers lease out contact information of people grouped by various criteria such as demographics, lifestyle, interests, education, buying history and etc. For example, if you are selling exercise videos, the list of people who have previously brought nutritional supplements through direct mail will be a good list for you.
You must also understand that it’s only a rental of names, which means that your contract with Brokerage Company is, only to use the name once-just once. Sometimes, you may also need to inform about the day, or a tentative date, when you may use these names.
You also need to realize that this is merely a rental of the names. This means you’re contracting with the brokerage company to use the name once – and only once. Many times, you also must specific the day – or at least an estimated date – of when you plan to use these names.
If you are interested in using the same names for a second time, then you will need to rent them again. If your mailing dates vary, you have to check it with your broker the very instant.
Because these list brokers make their money on renting names, they need to ensure that the names they provide you are as useful to you as possible. That’s why many of them – especially when it comes to the real estate market – update their lists every three months. In this way, you’re assured of getting new names to use.
Lastly, when you use a list broker in your real estate direct marketing campaign you are guaranteed that your lists are updated at least every quarter. You also save time and money because you do not need to do your own research or hire people to maintain the data.
So get that phone directory or surf online to find a list broker who can help you succeed in your real estate direct marketing campaign.