The most common mistake committed by investors for their initial marketing campaign is the failure to recognize the importance of mailing list. If you want your real state investing firm to gain more customers, you must take notice of this.
Veteran real estate marketing professionals know fully well how the quality of the mailing lists, drives the success of their real estate direct marketing campaigns. They pay attention their headlines and offers, but they work doubly hard when it comes to selecting their mailing lists.
Hardly, every successful direct mail marketer knows that the mailing list is the vehicle upon which his success rises or falls. Oh, it’s a ton more fun talking about copy and headlines and offers. And this is indeed the creative side of the business. But every single person who has made a fortune in direct mail harbors this secret that few dare repeat.
In this principle, the investor must allocate 40 percent of his time and effort in selecting a good mailing list. He’ll use another 20 percent of his time focusing on the content and design. Lastly, the remaining 40 percent should be used for designing his offer.
This is a vital direct marketing tenet that some real estate investors learn too late.
So in order to select the mailing list that targets your market, you need to ask some questions. Specifically, use some of these the next time you speak with your list broker:
Ask all the right questions. Don’t just take his generalization that this list is right for you. It may very well could be, but discover the last time it was updated (a good broker updates a minimum of once every three months) How did they create this list in other words, what sources did they use in pulling these names together. Does the list contain duplicates? And if it does can your broker eliminate them for you? What are the formats you can receive this material in, CDs, internet downloads, emails, labels?
Make sure to give him precise details such as the exact location of the customers you want in the list.
Identify your real purpose. Make sure that you are aware of what you want to accomplish whether to gather leads for future follow-ups or to increase your sales. When you let your list provider know your objectives, the job would be a lot easier on his part.
So if you want to achieve marketing success, you must really work doubly hard. Follow these steps carefully so you’ll be able to find a good list for your real estate marketing campaign.