In recent times, many real estate agents have realized the power of the Internet for establishing their business online. Blogging has also become a powerful tool for achieving online social marketing visibility. In this context, blog pinging has also gained a lot of significance due to its benefits. With respect to blogging, ping is basically a push mechanism based on XML-RPC through which any weblog notifies or informs a server that its data or content has got updated. You can thus utilize the method of blog pinging for essential notification purposes.
On using blog pinging, a signal of XML-RPC will be delivered to either one or sometimes more “ping servers”. Now a list is produced of blogs having new and updated material. Many tools of blog authoring can ping multiple servers every time you create a new blog post or update an existing one.
There are many ways available today which can help you in utilizing blog pinging for enhancing your real estate social marketing advertising. Options like open ping servers that permit other web services to avail of a subscription for a blog list that have pinged them recently is a good example. And there are search engines of blogs that can also provide new results instantly by informing those blogs that have been newly updated.
Other than open ping servers, blog pinging also entails the use of proprietary ping servers. Information and data are collected by these servers only for their individual and personal applications. These types of ping servers are activated by popular search engines.
The difference between open and proprietary ping servers is that the latter possesses their own applications for subscription, and is under no compulsion to share their ping information with the rest of the servers. And since their obtained data is not shared, a number of different servers need to be pinged for achieving the targeted publicity for your business. To use blog pinging in these cases, you can opt for services such as the admired and trustworthy Ping-O-Matic which helps you to ping numerous proprietary ping servers.
Google’s latest announcement that the pinging service of Google Blog Search is ready to accept pings from all blogs has made the process of blog pinging even more helpful. To confirm that your new posts get featured on Google’s Blog Search results, pinging them whenever you create and post a new blog is necessary. There are two techniques to do this.
The first and foremost technique of blog pinging is Manual Ping. It is sort of a direct technique and you need to visit http://blogsearch.google.com/ping and make an entry of the URL of your real estate blogs whenever they are updated. The next technique is Automatic Ping. In this case, WordPress will ping Google automatically whenever your blog is updated. http://blogsearch.google.com/ping/ needs to be added to the box of your Update Services in the administration area of WordPress.
Therefore blog pinging can be a useful method when implemented properly. You can use blog pinging to establish your online presence in the business of real estate and property dealings. With this all your clients will know if you are updating the list of properties with addition or deletion.