“We buy homes for cash” – Everyone has seen those small signs around neighborhoods. There’s a reason why there are so many: It’s because they work. Direct mail works, too.
What if you want to let everyone know that your in the market to buy an inexpensive house for cash? What do you think you should do? Does the small sign “we buy homes for” bring in enough leads?
Here are 2 secrets that you need to know in order to successfully market your real estate business: REAL ESTATE INVESTING MARKETING SECRET #1: Be different!
When there are a dozen of those “we buy homes for cash” signs on the street corner, it’s hard to see the difference between one and another. But if you have yours in the window of a store or on the side of your car or on a free mug that you fill with candy and leave on the doorsteps of homes in your target neighborhood, you’re setting yourself apart. You’re being different. When you do that, you’re likely to be heard above the noise. It’s not that your message is any different, it’s just that you’re reaching your target market in a way that no one else is.
MARKETING SECRET #2 – WIIFM? What’s in it for me? When marketing your business to people remember to keep thinking about the fundamental acronym: WIIFM, which means what’s in it for me and the “me” in this acronym is your audience. Don’t go to a homeowner who is down and out and say “I’d like to earn an income by selling your home to someone else. That’s focused on you instead of the owner. Try saying” I’d like to help you get back on your feet.” Can you see the difference? I think you can see how it will benefit them.