Ever wonder why you see the signs “we buy homes for cash” posted in many neighborhoods? Because the work and get sellers to call. Direct Mail works too.
What if you want to let everyone know that your in the market to buy an inexpensive house for cash? What do you think you should do? Does the small sign “we buy homes for” bring in enough leads?
Here are 2 secrets that you need to know in order to successfully market your real estate business: REAL ESTATE INVESTING MARKETING SECRET #1: Be different!
With the competition of everyone else’s signs “we buy houses for cash” on every corn, it is hard to see the difference. How do you stand out above them? How about your ad on the cover of a pizza box, a sign on the side of your car, a free mug that you filled with candy and left on the door steps of the homes in your target market. This is how you begin to become different and unique. When you do that, you are more likely to be heard. It is not that your message is any different, it just that your reaching more of your market.
MARKETING SECRET #2 – WIIFM? What’s in it for me? When marketing your business to people remember to keep thinking about the fundamental acronym: WIIFM, which means what’s in it for me and the “me” in this acronym is your audience. Don’t go to a homeowner who is down and out and say “I’d like to earn an income by selling your home to someone else. That’s focused on you instead of the owner. Try saying” I’d like to help you get back on your feet.” Can you see the difference? I think you can see how it will benefit them.